Back to Tools
Paywall Benchmark Checker
Is your 5% conversion rate good or terrible? Compare your metrics against real industry benchmarks for your category.
Your Benchmark Comparison
Trial Start Rate
-
-
Below avg Benchmark: - Top tier
Trial-to-Paid Conversion
-
-
Below avg Benchmark: - Top tier
Overall Paywall Conversion
-
-
Below avg Benchmark: - Top tier
(Trial Start x Trial-to-Paid = Overall conversion from paywall view to paying subscriber)
Improvement Ideas
Download your results as PDF
Includes benchmarks and recommendations
Explore more free growth tools in the Sandbox.
About These Benchmarks
Data Sources
Benchmarks are compiled from public reports by Adapty, RevenueCat, and AppFigures (2024-2025). Ranges represent 25th, 50th, and 75th percentile performance across apps in each category.
Understanding the Metrics
- • Trial Start Rate: Users who see paywall → start trial
- • Trial-to-Paid: Trial starters → paying subscribers
- • Overall: The product of both (what really matters)
What Affects These Numbers
- • Paywall timing: Hard paywalls convert differently than soft paywalls
- • Trial length: 3-day vs 7-day vs 14-day trials have different conversion patterns
- • Price point: Higher prices = lower conversion but higher LTV
- • Traffic source: Organic vs paid users convert very differently
Paywall conversion is only half the equation — users need to find your app first. See the ASO best practices guide for 2026 to drive more qualified traffic to your listing.