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Growth by Kev / K.I.
#16
What a Machine Learning Researcher Taught Me About ASO
Read time — 7 min
What a Machine Learning Researcher Taught Me About ASO
Mobile Growth Blog
Breakdowns of real app growth problems I deal with in my work, the data behind them, and how to fix them.
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Growth by Kev / K.I.
#15
Generative Engine Optimization for Mobile Apps: The Practitioner's Guide to AI App Discovery
Read time — 21 min
Generative Engine Optimization for Mobile Apps: The Practitioner's Guide to AI App Discovery
K
Growth by Kev / K.I.
#14
Preparing Your iOS & Android App for the Agent Era: A Mobile Product Manager's Guide
Read time — 7 min
Preparing Your iOS & Android App for the Agent Era: A Mobile Product Manager's Guide
K
Growth by Kev / K.I.
#13
Apple Ads vs Google Ads for Mobile Apps: Which Platform Should You Choose?
Read time — 14 min
Apple Ads vs Google Ads for Mobile Apps: Which Platform Should You Choose?
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Growth by Kev / K.I.
#12
App Store Optimization for AI: Why Your App Needs to Be AI-Discoverable in 2026
Read time — 11 min
App Store Optimization for AI: Why Your App Needs to Be AI-Discoverable in 2026
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Growth by Kev / K.I.
#11
ASO Best Practices 2026: The Complete App Store Optimization Guide
Read time — 18 min
ASO Best Practices 2026: The Complete App Store Optimization Guide
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Growth by Kev / K.I.
#10
The ASO-ASA Synergy Framework: How Paid and Organic Compound
Read time — 8 min
The ASO-ASA Synergy Framework: How Paid and Organic Compound
K
Growth by Kev / K.I.
#9
Why Your ASA Conversion Rate is Tanking (And How to Fix It)
Read time — 7 min
Why Your ASA Conversion Rate is Tanking (And How to Fix It)
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Growth by Kev / K.I.
#8
7 Apple Search Ads Mistakes Killing Your ROAS (And How to Fix Them)
Read time — 8 min
7 Apple Search Ads Mistakes Killing Your ROAS (And How to Fix Them)
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Growth by Kev / K.I.
#7
Your CPT Just Spiked? Here's a 5-Step Diagnosis Framework
Read time — 6 min
Your CPT Just Spiked? Here's a 5-Step Diagnosis Framework
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Growth by Kev / K.I.
#6
When to Hire a Mobile Growth Consultant
Read time — 12 min
When to Hire a Mobile Growth Consultant
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Growth by Kev / K.I.
#5
Why Optimizing for CPI is Killing Your App Growth
Read time — 6 min
Why Optimizing for CPI is Killing Your App Growth
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Growth by Kev / K.I.
#4
What's a Good CPI for Apple Search Ads? [2026 Benchmarks]
Read time — 6 min
What's a Good CPI for Apple Search Ads? [2026 Benchmarks]
K
Growth by Kev / K.I.
#3
How to Read App Store Connect Data (What Each Metric Actually Means)
Read time — 7 min
How to Read App Store Connect Data (What Each Metric Actually Means)
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Growth by Kev / K.I.
#2
Apple Search Ads TTR Benchmarks: What's a Good Tap-Through Rate in 2026?
Read time — 6 min
Apple Search Ads TTR Benchmarks: What's a Good Tap-Through Rate in 2026?
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Growth by Kev / K.I.
#1
App Store Conversion Rate Benchmarks [2026 ASO & ASA Guide]
Read time — 6 min
App Store Conversion Rate Benchmarks [2026 ASO & ASA Guide]
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I send what I'm seeing inside real app growth work before it becomes common advice.