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Apple Search Ads Budget Calculator

Not sure how much to spend? Get a data-backed budget recommendation based on real benchmarks from your category.

$

Revenue from a single paying customer over their lifetime. For subscription apps: Monthly price × Average months retained.

%

The percentage of all installs that become paying customers. Industry average for subscription apps is 2-5%. Trial-based apps with good onboarding can hit 10%+.

Methodology: CPI benchmarks based on AppTweak 2025 data for Search Results campaigns. Actual CPIs vary based on keyword competition, ad relevance, and seasonality. Use these as directional estimates, not guarantees.